Introduction
At Fillpixel, we had the privilege of collaborating with Fastopayments, an esteemed provider of full-service merchant accounts and a reliable payment gateway, specializing in catering to companies in high-risk or hard-to-place industries. With a commitment to delivering secure transactions, robust chargeback- and fraud protection, 24/7 personalized support, and seamless international payments, Fastopayments stands out as a trusted partner in the realm of online payment processing.
Challenges
PayFasto encountered the recurring challenge of effectively promoting their presence at events and tradeshows. In need of engaging creatives and videos for digital promotion, the initial focus was on enhancing their email signatures. However, the evolving nature of their participation in various locations prompted the need for a more comprehensive solution, particularly in the realm of social media marketing.
Strategy
In response to PayFasto’s need for impactful event and tradeshow promotions, our strategy began with the creation of compelling email signatures, providing a professional touch to their communication. Recognizing the evolving nature of their event participation, our approach swiftly expanded into comprehensive social media marketing. Leveraging platforms such as Facebook, Twitter, and LinkedIn, we designed and executed targeted campaigns tailored for each location. Our strategy focused on crafting engaging content, including creatives and videos, that not only amplified PayFasto’s presence during events but also fostered a year-round digital connection with their audience.
Results
Taking on this challenge, our collaboration with PayFasto expanded from creating impactful email signatures to a full-scale social media marketing strategy. Strategically managing campaigns on platforms such as Facebook, Twitter, and LinkedIn, we not only successfully addressed the event-centric promotions but also established a robust and consistent digital presence for PayFasto.